GA4 Custom Events
Any of you guys set up custom events within Google Tag Manager for GA4 but they aren't tracking? Seems like there are a lot of dead threads on the topic without resolution.
What events are you trying to track? The only time I’ve had issues with GTM is when I forget to publish the container.
Are the events showing up in the preview container?
Are the events showing up in the preview container?
It does take about 24 hours for new events to show up in GA4 so create your event in GTM and preview to make sure its working. Come back in 1-2 days and then check analytics and turn the event into a conversion.
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