GA4 Custom Events

[Guest]

Any of you guys set up custom events within Google Tag Manager for GA4 but they aren't tracking? Seems like there are a lot of dead threads on the topic without resolution.

[Alejandro]

What events are you trying to track? The only time I’ve had issues with GTM is when I forget to publish the container.

Are the events showing up in the preview container?

[Declan]

It does take about 24 hours for new events to show up in GA4 so create your event in GTM and preview to make sure its working. Come back in 1-2 days and then check analytics and turn the event into a conversion.

[Batman]

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