Bounce rate by itself doesn't really mean anything. If you got 10 visitors to a specific page and 9 of them clicked deeper into the site, the page would have a 10% bounce rate. But if at the same time the entire site gets 100 visitors and only 9 of them clicked deeper into the site, the site would have a 91% bounce rate.
So you need to look at the context of the bounces and decide what that means.