What should I do to start ranking the page?

[Guest]

Hey everyone! I'm trying to fix an issue but have ran out of ideas, please share if you know any solution:

- An important shop page was 301 redirected to a new URL in my webshop. The original URL performed quite well, however the new URL is not showing in google, it has 0 impressions. It is not included in robots.txt, it's also added to the sitemap correctly. According to GSC the page is indexed and showing.

- There are no duplication issues, the shop completely dropped out from google for the queries which we used to rank for. I have even added "rel-canonical" to other, somewhat similar pages in order to rank the main shop page.

What should I do to start ranking the page?

If you need any further information, please feel free to ask. Thank you!

[Keith]

If GSC is showing the new link is indexed that is a good start, however there are a few other things you can try to help:

1. Check for any crawl errors in Google Search Console and fix any issues that are found.
2. Build high-quality, relevant backlinks to the new URL. This can help increase its authority and improve its rankings.
3. Optimize the on-page content of the new URL to ensure it is relevant to the keywords you want to rank for. This can include things like meta tags, titles, and content.
4. Check if the 301 redirect is implemented correctly, it should include the entire path of the old URL and the new URL.
5. Check the internal linking structure of your website, ensure the new URL is being linked from other important pages on your website.

Monitor GSC for a few weeks to see if there are any changes.

It's worth noting that it can take some time for new URLs to start ranking, as they need to be re-crawled and re-indexed by Google. Patience is important.