Best way to write content if you have national customers but 1 local office

[Guest]

What is the best way to write content if you have national customers but 1 local office?

This would be for service pages and blog posting.

Do we include the city on all pages or leave it out?

Most of the current customer base is NOT in our city, but we want more business, and the website doesn't get organic traffic right now.

[Chris]

Personally, I'd create a dedicated page for each city.

For each city, I'd create 100% unique content, using local research, insight, and statistics to beef up your content. This will not only benefit your SEO, but it'll also demonstrate to your future customers that you understand the local area (a trust thing).

Yes, you need a little enginuity, patience, and creativity to out together the content (if you do it yourself), but in the longer term, you'll be thankful you did.

[Jordan]

City service hubs to individual city + service pages