Did anyone else get hit badly by an update on Feb 3rd/4th?

[Guest]

My site is getting about a third of the traffic that it was getting and I've no idea how to recover it. Any tips or advice are welcome!

[Michelle]

There is no way for anyone to give you any meaningful guidance with the information you provided. I would start by running a scan of your site through screaming frog (it’s free for up to 500 URLs) and see if anything unusual turns up.

[Rob]

As Michelle pointed out, hard to say.. this update was to tackle AI generated content, so if you were using AI content without human editing, that could be the main culprit.

[Mihai]

Mine went up and I am getting traffic like never before.

[Jm ~]

try to "refresh" your content. find out those articles where you lost your keyword, do some fresh changes then republish it.

[Aman]

If your content is worth full then wait for the other update or, start working on a new site ASAP, don’t waste time.