Why has amazon reduced the price of my book?

[Guest]

I notice Amazon has reduced the price of one of my paperbacks to £3.93. What? Author copies cost more than that!

[Joanna]

It's okay. If I'm not mistaken, you'll still get your full royalties when they do this.

[AJ~]

Amazon reserve the right to alter prices to generate more sales and/or promote. As above, your royalties are based on YOUR listing price, not THEIR offer price

[Gabriel]

They do it all the time to help sales. Take advantage of it because you will still get full royalties! Market the heck of that!

[Michael]

When they do this to me I buy copies on my Amazon prime account and get free shipping too!