What is the better for a multinational site URL structure?

Guest · Post by **Guest** » Thu Aug 25, 2022 8:41 am

Any international SEOs in the house? Your thoughts on which is better for a multinational site URL structure (say for a French language site):

1) company. com/fr

OR

2) company . fr

I am leaning toward #2 because it may have better localization.

Vic · Post by **Vic** » Thu Aug 25, 2022 8:42 am

Internationally you should be fine either for search as long as you are consistent.

I like folders bc they are easier to manage in the cms and people i work with have a hard time rmemebrring all the different tlds.

I think users woyld prefer the .fr or whatever they see as local.

Michaël · Post by **Michaël** » Thu Aug 25, 2022 8:42 am

It depends on your budget, but #2 is preferred especially if you have local offices. #1 is easier as you just have one website to worry about although managing a multilingual issue is not always easy.

Rob · Post by **Rob** » Thu Aug 25, 2022 8:42 am

Second one every day. You put the user first and they will always trust an .fr over a .com/fr