What do you think? Aggressive link bulging is necessary since our competitors do it?

[Guest]

Hey everyone, Our competitors are getting a huge amount of links and win the serp.

In any other aspect of SEO, we do better or a least as good as them. We can also get more links - but we don’t think that this is right in terms of SEO. And yet, it’s the only option.

What do you think? Aggressive link bulging is necessary since our competitors do it? Thanks!

[Michael]

More links =/= better rankings.

Try gaining topical authority, rather than "domain" authority.

[Chris]

It really depends on the niche. But more links is never a wrong answer.

[Khurram]

Don't do link bulging. Instead go for quality links