I have clients in 5 different states, but have one physical location in North Carolina

[Guest]

Hey guys, question on local SEO. I have clients in 5 different states, but have one physical location in North Carolina.

Should I optimize my GMB page for just my physical location or keep it with the other 4 states included?

Is there a best practice here or anything? I did a local search but mine wasnt anywhere close to the top 10.

[James]

GMB = local. State to state generally isn't "local".