Thoughts on landing pages or blog posts for specific suburbs within your city?

[Guest]

My home page is optimised for Melbourne Family Photographer but Melbourne has over 300 suburbs and I see a lot of the top ranking photographers have specific pages for 5 or 6 of the most affluent suburbs. I get a lot of clients that travel the 45-75 minutes east of the city centre to me and am wondering if I should be doing pages for each suburb including directions and travel times to where I am.

[Tanya]

Keep it genuine - what suburbs do you want to work in?!

What suburbs are nearest to you? What suburbs do you love to take photos in?

Build a few suburb pages around great helpful content…
Google and humans don’t like to be “tricked” so if you build a suburb page for an area that is close to your actual business address.
google is interested in providing local search results… focus on local SEO.

Hope that helps a bit..

[Curtis]

Would love to get some insight into this industry. I have a photography website as well.

[Rose]

I would look at the search volume and difficulty for some of them and start with an easier one with a decent search volume.