404 External links.. Do those have any negative effects on your side?

[Guest]

External links pointing to inner pages on your website that is no longer there aka a 404. Do those have any negative effects on your side?

[Rob]

Just create a redirect

redirect to a relevant page. If the page is no longer relevant I would still redirect to a similar page to keep some of the link equity

[L.E.]

Redirect to content on your site that most closely matches the removed content. If that doesn't exist, make the missing URL a 410 (removed).

Other option is to contact the linking site and ask them to update or change the link.

[Mike]

It’s not harming the site but you also get zero benefits from those links.

[Kylie]

Yes it does have a negative effect on SEO and user experience. You'll want to add a redirect to another page with similar content.

[Batman]

this too:

• For on-page SEO, would you recommend Surfer SEO or Page Optimizer Pro and why?
• I can't find any tools that support for local SEO audit in Montenegro
• How does GMB positions affecting keyword tracking?
• How many blog posts/ Articles should I have?
• Does anyone know if and why Google is not indexing new pages?