404 External links.. Do those have any negative effects on your side?

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Post by Guest »

External links pointing to inner pages on your website that is no longer there aka a 404. Do those have any negative effects on your side?

Post by Rob »

Just create a redirect
redirect to a relevant page. If the page is no longer relevant I would still redirect to a similar page to keep some of the link equity

Post by L.E. »

Redirect to content on your site that most closely matches the removed content. If that doesn't exist, make the missing URL a 410 (removed).

Other option is to contact the linking site and ask them to update or change the link.

Post by Mike »

It’s not harming the site but you also get zero benefits from those links.

Post by Kylie »

Yes it does have a negative effect on SEO and user experience. You'll want to add a redirect to another page with similar content.
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