Do you think this works? Or do you have any other suggestions?

[Guest]

Question: I'm helping a client out to rank his real estate agency in his local area. However the keywords are quite populated by big competitors who are basically marketplaces with tons of backlinks & focuses on exactly on the keywords I wanted to target.

I'm already using Longtail for this (house for sale in [location].

My plan is to keep building quality backlinks and breaking it down into even smaller location.

Instead of state, I'd go for area & even township.

Do you think this works? Or do you have any other suggestions?

P/S: I'm working on local SEO as well tho it seems like Google will penalize me for having multiple listings.

TIA for your input!

[Ash]

Look for some feature found in his listings that might get searches, e.,g. a granny flat (whatever you call them in the US), powder room etc. Use schema tags to the max.